Toma algo simple y hazlo monumental.
(Take something simple and transform in to something monumental.)
The mobile factory was an old truck that was laying in the back of the actual cookie factory's warehouse. Having the structure reduced cost immensely for this project. I was able to transform it with my team it into a brilliant tool for consumer insight and an amazing experience for children in public schools around the country.
This is a perfect example of how you can take what a company can consider "garbage" and turn it into a company's icon. You just have to look with your imagination.
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La idea espontanea con mucho color
(A spontaneous idea filled with color).
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(Front of the truck)
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(Back of the factory truck).
We visited 13 public schools around the country with over 2000 children between the ages of 5 to 8. This truck is currently still available for school parties and pro-Bono activities. We have been able to turn this truck into a symbol of our Sandwich line, a tool to test newer, riskier flavors and an experience to re-connect with our young audience by continuing to tour up to this date with the capacity of serving 600 children at a time.
El corazón de la fábrica.
(The heart of the cookie truck).
(Truck interior).
Un vistazo dentro de la fábrica Movil
(A look inside the cookie truck)
