Todo entra por los ojos.
(Everything enters through the eyes).
I believe that art direction is too fluid to be locked down into a single category, as an art director I believe in
sharing and expressing feelings, creating a censorial trance resulting in an engaging experience that, without a single word, can successfully communicate entire stories and ideas.
Originals en el
festival verde.
(Originals in the Green Music Fest)
The adidas originals V.I.P area was a way of using a very limited budget in our favor: transforming recycling materials into an artistic experience where all the participants could enjoy the installations while building it almost entirely by themselves!
#zxflux Reinterpretá tu ciudad:
(#zxflux - redesign your city).
Redesign your city was a collective for an artist to express and share their own unique view of their city to support and promote local, underground artist from all walks of life. All this using as our poster shoe #zxflux(_Name of city_). though out the central and south American region.
Reebok classic retro is hip night:
(Reebok classic Retro is hip Party)
Reebok classic is an homage to the 80 and 90s fashion trend and reebok's classic style. This was a night where anything goes; we accepted and integrated this new hip trend: Retro creating a discernible link between then and now.
adidas tienda móvil.
(adidas popstore Panama)
The Pop-Up store was designed to satisfy, in real time, consumer spontaneity, to be a part of a new amazing, shopping experience that fulfilled their desire for acceptance and inclusion. Even though this was a global project it was important to adopt this design for its local market and its specific needs.
Diseño interior
de tiendas.
(Interior design of adidas orignals stores).
Working for adidas was by no means a job I can take personal credit for, it was more of a gear position; where it was more about translating a voice in to a new language and by language I don't mean literally, I mean a new culture, architecture, mentality and yes even history, carrying the same message from Germany all the way from the pirate lands of Panama City.